so microsoft’s strategy has been, ‘one OS for ALL devices’

Apple’s strategy is, ‘one, seamless, continuous experience across ALL devices’.

It might sound like a subtle difference at first glance, but it’s a universe of a difference.  Microsoft demands the user make the same OS work no matter what device you’re on, so we find folks griping about a touch interface on a non-touchscreen device etc.

The Apple user might start writing an email on his/her iPhone, then sit down at a computer and finish it there – the half composed email is magically there.  The UX fits the device, and there is continuity of the task itself.

Published by Fuad Kamal

Principal & lead architect of Anaara, Fuad develops enterprise native iOS applications for companies such as First Data & major telecom companies. He also mentors iOS & Swift for Thinkful. If you've been to any major airport in the world recently you've stared at his work - those flight arrival/departure screens are part of the Flight Information Display System (FIDS), whose interface he developed back in the day in Flash 7. In his spare time he enjoys martial arts, cycling, and photography. On rare occasion he will write poetry and work on post production for films.

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