An Open Letter to Oakley.com

photo by Keith Tsui https://www.flickr.com/photos/t6mdm/

Dear Oakley.com,

I spent many hours in the mall in Columbia, Maryland, this weekend, trying to buy a pair of prescription eyeglasses. I started with the Oakley store, where I picked out the frames I wanted. I had actually decided from your web site which frames I wanted, but the Oakley store didn’t carry those frames in the color I wanted – they said their selection was very limited because they didn’t sell the prescription frames very well. I soon found out why.

Continue reading “An Open Letter to Oakley.com”

Consulting – The Business Side of Software Development

Jeremy Olson (@jerols) speaking on the business side of iOS at RWDevCon

Back in January of this year I finally signed up for Brennan Dunn’s DYFC Masterclass.  I say finally because I had it in my mind to do so, for several years now, ever since my colleague Joel Hooks gave an overwhelming testimonial for it.  When I signed up, I got DYFR for free, along with a ton of other resources.  All of the resources I received have been phenomenal.  But that has just been the icing on the cake.  The real benefit, I think has been Continue reading “Consulting – The Business Side of Software Development”

Podcasts I’m currently listening to

Jay Thrash (@jaythrash) is interviewed on the NSBrief podcast by Saul Mora (@casademora) during 360iDev

I previously posted a couple of times what podcasts I was listening to.  Back then, I was driving up and down the East coast every weekend between Maryland and Atlanta, so I had a lot of time to listen.  Now, my commute time is much less, thankfully.  That also means I spend less time listening to podcasts and audiobooks, and that time has a much more result-oriented focus. Continue reading “Podcasts I’m currently listening to”

Google / Alphabet easter egg

My coworker just found a neat easter egg on the new Google Company, Alphabet

go to abc.xyz and search for the word “drone”

Sergey and I are seriously in the business of starting new things. Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort.

at the end of that sentence, click on the period
and see where it takes you…down the rabbit hole 😉

a different approach

Apple UX: Continuity

so microsoft’s strategy has been, ‘one OS for ALL devices’

Apple’s strategy is, ‘one, seamless, continuous experience across ALL devices’.

It might sound like a subtle difference at first glance, but it’s a universe of a difference.  Microsoft demands the user make the same OS work no matter what device you’re on, so we find folks griping about a touch interface on a non-touchscreen device etc.

The Apple user might start writing an email on his/her iPhone, then sit down at a computer and finish it there – the half composed email is magically there.  The UX fits the device, and there is continuity of the task itself.

do what you love

the path to beauty is surrounded by thorns

figure out what you enjoy and do that.  If money is what motivates you start planning for a miserable life.

When you start trying to do what you think you enjoy, you are bound to come across many, many barriers.  Some of those will seem insurmountable.

The key is, to realize the barriers are actually just in your head.  Once you realize everything is an illusion, you can move forward not only with ease, but with calmness in your heart.

If you can’t get past the illusions, go back to the step where you plan for a miserable life.